Practicing cosmetologists are often faced with a situation where it is very difficult to understand the needs and expectations of the patient, to assess his readiness to comply with the doctor's prescriptions. But if you try to evaluate the person who came to the reception from the point of view of the psychological portrait of the personality, then it will be easier to choose the optimal treatment tactics for him. More about the psychological portrait of the patient's personality and understanding of his requests – for readers of estet-portal.com Andrey Vaganov-Dashkov, anti-age therapy doctor, dermatovenereologist, certified specialist in injection techniques, scientific director of the Laskos training center.
Psychological portrait of the patient's personality based on the theory of generations
For the work of a doctor of anti-age medicine, it is very important to understand the psychological portrait of the patient, his request to the doctor and know how to satisfy him. In modern marketing, the theory of generations, proposed by American scientists William Strauss and Neil Howe, is widely used.
This theory is based on differences in values among people of different generations. Differences were studied, as well as their causes, for example, the situation in the economy and politics, the technological development of society, etc. Some time later, the theory began to be applied in practice, because. she proved to be very effective in business. Today this theory is used more and more often and not only in business.
The theory of generations considers several age groups:
• silent generation born in 1923 1943;
• baby boomer generation born in 1943 1963;
• Generation Y or "millennium", born in 1985-2000;
• Generation Z, born in the 2000s.
Today, the consumers of the services of cosmetology clinics are patients of almost any age – from 18 to 65 years old. Based on the understanding of the theory of generations, we can draw up a psychological portrait of the patient's personality and evaluate his requests to the doctor.<
BABY BOOMER PORTRAITAs a rule, people come to the doctor on the recommendation of a loved one, for example, a spouse or their children. Strictly follow all doctor's prescriptions. They go to the procedures regularly, without missing. They come with a request to remove one wrinkle or crease, not seeing the picture of the condition of the face as a whole, as they believe that they look younger than their years.
Laskos. A course of biorevitalization with large molecular weight hyaluronic acid (molecular weight 3 mlDa) would be useful, Refresh Z-fill can be such a drug. the number of generation Y patients is about 50-53% of all visitors to cosmetology clinics. These patients want to look young because they see youth as a competitive advantage. The high pace of life does not allow them to systematically engage in rejuvenation. Therefore, their main procedures in the anti-age therapy doctor's office will be injections of botulinum toxin and fillers.
Y patients come on the recommendation of close friends or co-workers. The results for them should be noticeable, but not obvious, immediately visible and natural. When choosing a therapy, you should pay attention to the preparations of the Genevrier laboratory (IULUGEN fillers). In 2017, the number of these patients increased from 3% to 25%. They find their doctor on social networks and on the recommendations of bloggers.
What does a young patient want - first of all, healthy and beautiful skin, fashionable lips and cheekbones. Their life motto – "I look the way I want." Preference is given to environmentally friendly products. Zimmer's Zfill filler can be such a product.With such patients, the doctor also needs to be a face modeler, taking into account not only all fashion trends when correcting, but also remembering the tendency to gender vagueness.
represented by the company "Laskos"
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