Very often on the Internet you can find dubious resources that promise business representatives and happy owners of its online version to reveal all the secrets of SEO promotion. A lot of unfortunate businessmen write articles and guides to action on how to conduct search engine optimization of a site in such a way as to blow up the rankings of search engines with traffic to your site. And often blindly following such advice (dictated, we have no doubt, with exceptionally good intentions) ends sadly for sites and their owners.
Estet-portal.com decided to go the other way. We decided together with the readers to reflect on a kind of anti-SEO in order to understand how to do and how not to behave in search engines.
Search engine optimization of the site: myths and truth
There are well-known golden rules that lead Internet resources on a slow, but direct and sure road to the TOP of search results. However, there are also cases when sites took a leading position in ranking contrary to all generally accepted rules of SEO promotion.
Of course, you shouldn't blindly rely on this fact and happily run around breaking all the Google rules at the same time. and Yandex. However, it never hurts to be aware of exceptions to the rules (which, as you know, only reinforce the rules).
First, it's worth remembering how twice two – four, even if so many SEO gurus knew the secrets of guaranteed search rankings, they would never in their lives throw away such valuable knowledge for free in open Internet sources.
In addition, sometimes Google and Yandex employees themselves can hardly explain the complex, fancy and changeable principles of the algorithms of their systems, and you expect this from the uninitiated. Ranking (for a second!) – hundreds of factors directly or indirectly affecting it.
The surest way – read only trusted experts and check information in primary sources (advice for webmasters from Google and Yandex).
This does not mean that the advice of reputable bloggers on the topic of SEO cannot be heeded and trusted at all. Just don't expect them to give you a 100% guarantee to reach the peak of the resource promotion (especially for high-frequency queries).
For example, a blogger and author of the Blog and Business resource; Oleg Kirnichansky noticed that it is possible not to publish new content on the – and he can still reach the TOP (subject to other "tricks" of promotion). True, we have not tried this, we publish 5-6 materials every day. And all because after the implementation of SEO elements, you always have to wait for the result (sometimes several weeks). Algorithms do not give an immediate effect, so the sooner you realize the importance of SEO and start implementing optimization processes in yourself, the more chances you have to move forward in time. And by the way, the same author advises not to be afraid of experiments to destroy stereotypes – true, thoughtfully and within the framework of the basic rules of search engines. Here is such a paradox!
And you should always remember about your users, trying to meet their expectations of quality content that can make its way not only into the hearts, but also into the feed of search engines.
Although Google does not officially admit that behavioral factors affect rankings, the practical experience of many marketers proves this.
Useful unique content for – exactly what in the search results can always highlight a specific site among the mass of similar portals. If you write useful and interesting, then the behavioral factor will automatically play into your hands when ranking pages by the search engine.
The main advantages of SEO promotion with Estet-portal.com
Estet-portal.com has been relying on the search channel for attracting readers for several years now, and time has shown that this – right choice.
Our team has developed an integrated approach to promotion, which includes:
- unique and useful content, which was discussed in the previous section of the article (another online publication can hardly boast of such a diverse content of a similar orientation);
- professional SEO-articles for certain categories of readers (both for a wide range and for narrow-profile specialists in cosmetology, medicine and business);
- our own platform for business blogs (which can be blogged by any professional in the field of medicine or cosmetology), which (well-known fact) ranks higher than publications in classic online publications.
As the best reward for the proper organization of SEO processes (search engine optimization and scrupulous work with content), our portal has received a wide and steadily growing audience.
A small but convincing fact: more than 65% of the Estet-portal.com site traffic is organic traffic.
So, if you want to join the traffic wave, feel free to contact our team!
The conclusion from thinking about the myths and truths around SEO-promotion I would like to draw the following. All the same, all sites are created for people, so the elementary rules of SEO must be observed. After all, it’s not for nothing that they say: study all the rules, so that later you can learn how to break them beautifully.
Share:
Add a comment