"We have confidently crossed the era in which the trend of intelligence ruled and are rapidly emerging from the era of emotional intelligence. The modern world − this is the era of energetic intelligence. Our environment, the services we turn to, and the brands to which we are loyal should fill us with the energy of life and give us strength for new crazy achievements. This is what we strive for in our personal environment, and this is what we intuitly lead our companies to in all business relationships, "minus; strategic marketer, author of the "Sex&Marketing" philosophy, BusinessShot speaker, Alina Bazhenova.
In an exclusive interview for estet-portal.com, Alina Bazhenova shared her formula for success, talked about how to achieve success in marketing and what are the main points of contact between a marketer and a consumer.
What are the main components of marketing
A. B.: Business should be looked at as a unit, as a character, as a living person, as a path. Who is this business, what does he say that he loves – it is a strategy.
The foundation of marketing – this is a quality service. Without this, marketing advertising will not save any business under any budget. Therefore, of course, the foundation – it is the quality of the services provided.
Second – it is dissemination of information. That is, marketing in terms of channels, because most businesses do not have sales not because they are "bad", but simply because no one knows about their existence.
If it seems to us that we have made a website, posted one post and everyone already knows about us – it is not true. You need to talk about yourself for several years to really reach some decent level.
And the top is the emotional tone of the brand. This is the mood, the message, the emotion that he carries. This is of great importance, because we tend to reach for the happy, we are drawn to the quality and professionalism, let's say, to the "live" ones. brands.
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What qualities should a good marketer have
A. B.: In fact, the marketer is now the most valuable resource, because it is really very difficult to find personnel. You need to understand one simple thing – marketing is changing very quickly. What I knew two years ago can hardly help me in the current reality.
Therefore, when we talk about a marketer, the first quality – common sense. The adequacy of a person in terms of learning information and using it. Second – this is activity. Because the marketer – this is not a tired, constantly looking, digging, in a good way, hard worker.
And the last – aesthetic vision. Everything should be beautiful. Without this marketing, advertising is impossible. Good taste – the key to success.
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How to win consumer trust
A. B.: The trust of the buyer is won by internal confidence in the quality of their product. When we know that everything is fine, our specialists, we (marketers), our administrators speak in a completely different tone. We know for sure that everything is fine. This falsehood, when we try to embellish, all this unnecessary advertising, it is all read in a split second. The Slavic nation has a unique ability to instantly read falsehood. Therefore, first of all, confidence inspires confidence and wins over the buyer. When we shoot videos, direct messages, when we write posts, when we really believe in what we say and it is true, it absolutely inspires confidence.
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The best option in terms of promotion, who you want to look up to
I will not, as they say, be original enough: the flagship in our market is Fedoriv Hub. We all reach for this dynamics, for the speed of learning information. This is the absolute top.
If we talk about a more average market, then I think that an internal specialist who will select a good agency and be able to correctly set the task from the point of view of the brand is much more important. Therefore, "their" marketers, advertising agencies work in conjunction. We do not choose either internal marketing or an agency, we choose to work in conjunction. At the moment, this is the best option in terms of promotion.
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Success Formula
A. B.:I'm fanatically in love with marketing, so I don't have a definite path to success, I just bathe in my profession and in love with it. This gives me so much strength and, it seems to me, that it can be seen, in fact, for this reason, everything turns out properly.
Recall that Alina Bazhenova is our regular speaker at conferences on medical business
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