The Anthon Berg confectionery company, named after the famous Danish chocolatier, released a video for February 14th.
The fact is that in Denmark this holiday is not very popular for a number of subjective reasons. However, in order to change this attitude towards the holiday, the company used a serious approach.
Scientists were invited to take blood samples from men before and after declaring their love to their soul mates. The results were impressive: the level of oxytocin ("hormone of happiness") rose by 27.5%.
Thus, Anthon Berg proved the usefulness of the holiday, but in no wayis it obligated to celebrate it on February 14th: let the holiday be when you want.
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