To ensure high profitability of a business in the medical field, a manager needs to competently approach the positioning of his enterprise, product and / or service. It is very important to ensure the competitiveness of your business and be able to explain to the client why he should turn to you for help in solving the problem. Formation of competitive advantages – one of the key steps required to successfully run a medical business. In an interview for estet-portal.com Olga Dudnik – founder of Edurainment Studio, columnist for Forbes – shared basic information about competitive advantages that will be useful to every entrepreneur.
Olga Angelica – Founder of Edutainment Studio, Certified Management Consultant, Forbes columnist
How to competently approach the formation of competitive advantages for your business
What is a competitive advantage and is it important to define it in an offer to a client?
The competitive advantage of your business – this unique, unique face of your company. This is the difference that will help you find YOUR client. This is the basis of your unique customer value proposition.
What are the methods and tools for creating and developing competitive advantages?
There are many tools for creating competitive advantages – from working out simple "coaching" questions before a series of strategic sessions using tools such as Porter's competitive advantage analysis, SWOT analysis and others.
From the "others", I would like to highlight such a tool as the business model template, created by Alexander Osterwalder and described in his book "Building Business Models". The template proposed by the author consists of 9 structural blocks:
- key activities;
- key resources;
- value propositions;
- consumer segments;
- customer relations;
- key partners;
- sales channels;
- cost structure.
- revenue streams;
Competitive advantage – this is the difference that will help you find YOUR client.
Whatever tool you choose, you will need to answer a few important questions anyway:
- What do you enjoy doing?
- What do you do best, best of all?
- Who are you doing this for?
- What "they" want or need?
- Like "they" will change as a result of cooperation with you?
To form competitive advantages and build a coherent and strong business structure, it is necessary first of all to determine the main purpose, the mission of the company. How to do this, what methods and tools will help you create and develop a successful business in the medical field, you can at the Business Shot conference.
Business Shot – an event for medical professionals seeking to build a private practice or increase the profitability of their business. Register today to get access to 12 best-in-class speakers who will share their experience in running a successful business in Kyiv on May 12!
Ask your questions about the formation of competitive advantages in the comments to this article – and you are guaranteed to get answers to them on May 12 at Business Shot!
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