Those who are used to using the same promotion methods for years and are not particularly interested in new trends will not stay in Internet marketing for long. And even if it accidentally lingers, it will not be able to boast of high professional results.
This year is coming to an end, so it's time to sum up the promotional results. Since Internet marketing is the very heart of the integrated marketing strategy, we at estet-portal.com decided to prepare a business cheat sheet for you. next year. Read what online marketing trends you can’t do without in 2018, and what methods of promotion, on the contrary, it’s high time to forget about, like a nightmare.
New and old Internet marketing trends in business
All successful advertising and business strategies are similar in one thing: in the ability of "helmsmen"; to feel subtle changes in the market situation at first, to drop the “ballast” in time; and quickly adapt to innovations.
So, what innovations should Internet marketers prepare for in 2018, and what ballast should be discarded today?
Important to know: Promotion of medical services on the Internet:
1. Creative – not for the sake of creativity itself, but for the sake of real results.
Very often marketers get so carried away with the opportunity to be creative that they forget about the original goals of promotion and deviate from the intended course in their creative impulses. While seasoned advertisers know the old truth: marketing – it's not the art of collecting likes, it's the art of increasing profits.
So the ability to create viral content for promotion in social networks – this is certainly a cool skill, but if it does not bring real results to the business that you are promoting, then why is such marketing needed at all?
This does not mean that creativity and creativity should die – not at all. Just build your marketing strategy based on clear analytics for your audience. And keep track of actual response rates to your content so you can adjust your plan as needed. Keyword – plan. Shoot into the air in the hope of hitting the birds – not the best business idea.
At estet-portal.com, the audience is clearly segmented into professionals (doctors, cosmetologists, distributors) and patients, which makes it possible to achieve the maximum return from each type of content.
2. Use different channels and methods to promote – don't limit yourself to one lucky one.
Even if contextual advertising and Facebook give you great results in the form of conversions, this does not mean that you can "bury" all other platforms and promotion channels. The same Facebook likes to frequently change the algorithms of its advertising platform, so that what worked perfectly yesterday may not work at all today.
Did you know: Promotion of medical services on the Internet: e-mail marketing
Therefore, it makes sense to protect yourself in advance and develop several channels at once. Even if they are not equivalent to each other, "spare" platforms can help you out at the most unexpected moment. And even single clients are not superfluous in business.
The estet-portal.com team has developed a comprehensive approach to advertising promotion for professionals in the medical and beauty industry: SEO articles from professional copywriters, business blogs, media publications, promotion in major social networks, offline events and more.
3. Do not try to embrace the immensity!
The third advice follows directly from the second. Some marketers rush from one extreme to another: either they use just a couple of dozens of possible promotion methods, or vice versa – trying to use everything at once. Both the first and the second are equally bad.
Firstly, spread your efforts into a dozen completely different directions – it means not to work in full force qualitatively on any of them. Secondly, each business has its own specifics, which means that some method will work, and some will not work at all.
Modern Digital Marketing: Why Native Advertising Works
Just select 6-7 areas based on analytics that may suit your business and test them. Most likely, the most productive will be a maximum of three of them. Here's to their development and focus. And when each of these channels begins to bring real results, then you can invest in the development of subsequent ones.
4. Stop trying to fool the search engines!
No matter how much analysts keep saying that attempts to cheat search engines with all sorts of cunning tricks – this is a sure way to sanctions and complete disregard, there are still armchair experts on the forums who "know exactly how to bypass the system and blow the site's traffic to the sky."
Is it worth talking about the number of successful sites that have become complete outsiders and gone nowhere after trying to butt heads with the giants Google and Yandex, who are improving their algorithms hourly? Do not repeat their fate – it is better to go slower, but on proven paths, than to leave the search results forever.
Moreover, online publications – one of the most promising areas for advertising now. And it will continue to be so in the future.
5. Finally adapt your site for mobile devices, if you haven't already done so!
Perhaps you have some decent excuse why you haven't ordered a customized version of your site yet, given that the mobile market is growing exponentially every year.
However, all excuses are lost against the background of the fact that by saving on such a seemingly trifle, you simply cut off some of your customers (and a very solid part, believe me). After all, people who once went to your site from a smartphone and saw an uncomfortable "dinosaur" will not return there again.
6. Customer focus is no less important than statistics.
Although the results of analytics and statistics – basis for building a marketing strategy, remember that you are targeting real people in your promotions. Here their opinion does not hurt to be interested from time to time. And the more often, the better.
Behavioral factor, various surveys and feedback, intuitive interface for any user – all this is very important.
As you understand, the basis of the basics of Internet marketing – not some secret techniques and secret knowledge, but still a clear strategy and proven methods. They allow you to move confidently and guaranteed to succeed. And if you add knowledge of new trends to them, then in the next 2018 you will definitely be on a horse!
Read also: I am writing to you: a business blog and its main advantages for a brand
Share:
Add a comment