The beauty industry dictates harsh working conditions for all cosmetic companies. Every year, the market appears & nbsp; more and more new preparations and methods for face and body care, designed & nbsp; slow down the aging process of the skin. In order for the company's cosmetic products to be successful with cosmetologists and their patients, they must meet certain requirements. After several recent major congresses and exhibitions in the field of aesthetic medicine and cosmetology, estet-portal.com asked some representatives of the largest cosmetology companies about the secrets of their success.
Victoria Igorevna Kuzmina, General Director of "OnСosmetics" company, told estet-portal.com readers about the peculiarities of the work of the cosmetology company and about the requirements for its products.
What novelties of the company, in your opinion, will be most interesting for cosmetologists?
New items are very interesting. Thanks to our partners, today we have the ability to work with cosmetic products created using & nbsp; stem cells. In our opinion, this cosmetic will be a huge success in the market, as it happened quite recently, for example, in America.
In addition, we cooperate with Professor Maurizio Ceccarelli, Director of the International Center for Research in Aesthetic Medicine (Italy), which not only produces its own cosmetology products for body shaping, but also conducts training events for doctors together with OnСosmetics by own methods.
We are looking forward to Prof. Ceccarelli, as well as some of the world's leading experts in the field of aesthetic medicine, at our conference, which will be held August 23 in Odessa and August 25 in Moscow. The conference will feature 6 speakers from different countries - 66 minutes each. In addition, two plastic surgeons, a make-up artist and a cosmetologist will conduct training workshops. We plan to finish the event with a gala dinner with one of the star representatives of show business.
The company "OnCosmetics" actively conducts training events for cosmetologists. For example, at the International Exhibition "Beauty Expo 2016" we organized two venues where our certified specialists presented master classes on working with the company's products. For cosmetologists, we present video materials of master classes conducted by our trainers.
What do you think a cosmetics company should do to stand out from other manufacturers of cosmetic products?
It is very important, first of all, to offer doctors and their patients certified products of very high quality. Of course, the price of cosmetic products is also important, which greatly influences the formation of our market. In addition, the success of the company largely depends on those specialists who conduct training seminars for cosmetologists – talk about new methods of using drugs manufactured by the company, demonstrate their effectiveness.
Are there special conditions for entering the market of a cosmetic company that will make it successful?
The market for cosmetic products is really very saturated, new drugs are constantly appearing, new methods are being developed. In order for a new company to be noticed and its products to be preferred, it is necessary to correctly provide information about its effectiveness. If you fail to make yourself known loudly and convincingly, there is a risk of being overlooked.
Which cosmetic products or techniques do you think have the best prospects for the future?
First of all, the high quality of the drug and its effectiveness will be evaluated. Of course, preference will be given to – ceteris paribus – products with the best price.
What events, in your opinion, can contribute to the development of a cosmetology company?
Certainly, the company should make itself known and its products by inviting cosmetologists to specialized events where they can exchange experiences, learn about the latest cosmetology techniques, meet leading industry experts and learn from them the latest technologies for using cosmetology company products.
OnCosmetics invites all aesthetic medicine specialists to take part in the Royal Beauty 2016 conference, which will be held on August 23 in Odessa and August 25 in Moscow. In addition to the unusual format of the – "6 to 66", that is, six speakers from different countries for 66 minutes each will talk about their own experience with the company's cosmetic products – conference guests are waiting for master classes, competitions, acquaintance with cosmetology novelties and many other pleasant surprises.
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