Throughout his life, a doctor must constantly learn. And this craving for acquiring new skills and increasing professionalism determines his success in the aesthetic medicine market. Since the formation of an opinion about him in patients and, accordingly, the number of requests depends on the quality of the doctor’s work and his image.
Find out in this article on estet-portal.com the most up-to-date practical advice, as well as what qualities a doctor should have in order to be successful in the field of aesthetic medicine from dermatologist, BusinessShot speaker Radina Denkova.
The key to the success of a modern doctor
R.D.: A doctor in professional activity in the field of aesthetic medicine must reach the pinnacle of communication skills, namely − possession of facial expressions, oratory skills and gestures, as well as the ability to influence the patient with the power of his word.
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Biomechanics − a science of the formation of coordination of motor behavior, which was developed by the Czech theater director V. Meyerhold.
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The social significance and complexity of the doctor's professional duties require him to have a high level of professional training, fundamental knowledge of the theory and practice of the aesthetic medicine industry, mastery of skills, tactics, appropriate methods and techniques of medical activity. The doctor must maintain and improve his knowledge and skills, make the necessary efforts for professional self-improvement at the level of the current state of medicine.
Therefore, it is so important for a modern practitioner in the field of aesthetic medicine to constantly work on their professionalism and improve the quality of the services provided, as the competition in this area is growing every year.
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Formation of the doctor's image
R.D.: It should be taken into account that the patient who comes to the doctor, as a rule, knows more about him than the doctor about the patient. This is due to the peculiarities of work in the field of aesthetic medicine, where one of the main criteria for choosing a doctor is his recognition and quality of work.
About the doctor's reputation and dealing with negative online reviews
The reputation of the medical institution, in particular, where the patient comes, also matters. The tension, dissatisfaction and anger of the client who was forced to get to the doctor by unfavorable transport, and moreover, to wait for a long time in the waiting room until his turn comes, is often a mechanism of generalization of affect, which is sure to manifest itself at the meeting.
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Qualities of a doctor that ensure success in the market
R.D.: Firstly, he must be a good injector, a good doctor and this is the first main condition and a good manager. He should also be an influencer. (Influencers) - these are people who are followed, the so-called "opinion leaders". This word is often used to describe individuals who are able to influence the decisions of others due to their authority, knowledge, experience or ability to build relationships with audience).
Because it is very important in aesthetic medicine to show oneself in social networks such as Facebook, Instagram and to be known, recognizable, first of all, for patients. No less important are moral qualities in the practice of a doctor, such as compassion, love of work, attention to patients and attention to work. A modern doctor needs to have many qualities in order to be successful in the aesthetic medicine market.
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How to keep a client in the field of aesthetic medicine
R.D.: It is possible for a doctor to keep a client with good partnerships, as well as with the help of a prestigious job. I think the quality of the doctor's work − this is the most important thing not only in the field of aesthetic medicine, but also in any other industry. If you work well, if you have a concept, you will be successful.
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The main problems of novice doctors in the field of aesthetic medicine
R.D.: I believe that the first problem for beginning medical practitioners is the price, namely, how to set a price for services. This is due to the fact that young doctors are afraid to raise the price, they think that if the price is average in the market, they will succeed in this area. And this is wrong. If they know that they can do quality work, if they are ready to constantly improve their knowledge for what they want to do, the price definitely needs to be increased. The problem of novice doctors is also price dumping, and this is also the second big problem. Because when you lower the price it is never possible to enter the market.
Despite the many factors that affect the success of a doctor in the aesthetic medicine market, it must be remembered that the main component – it is the quality of your work and professionalism.
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