What types of marketing can be used to promote the clinic

It doesn't matter if you have experience in medical marketing or if you are a clinic owner who has just now come to the conclusion that special business promotion is needed. In any case, you are faced (and continue to do so every year) with the need to introduce more and more new methods of promoting medical institutions.

Marketing is changing, new types of it are appearing, so the medical business cannot stay away from new trends and tactics.

Do you want to promote your clinic successfully and effectively? Find out what types of marketing can be used for this? We will tell about the main methods of medical promotion in the article estet-portal.com!

What types of marketing can be used to promote the clinic

Medical marketing, as we wrote earlier, has its own specifics. Therefore, not all types of classical marketing and advertising are suitable for the successful promotion of clinics and doctors.

However, there is a certain set of methods that the medical business simply must try and use in the future those that show the best results.

Comprehensive Marketing: Online Marketing Trends You Can't Do Without in Business

What types of marketing should be used to promote the clinic? Read our selection.

1.    Expert Marketing

Type of marketing #1 for the medical business. It is the foundation for all other types of promotion. There is simply nothing to do without expert marketing in medicine, because how else can you gain the trust of patients and colleagues?

If the doctor representing the clinic is a recognized expert and has authority in his field, he automatically inspires confidence in patients and automatically raises the status of the medical institution.

Expert marketing tools are good for building a doctor's personal brand:

1. Articles in the media and publications in specialized publications.
- Participation in specialized conferences, seminars and other public events.
- Public reviews not only of patients, but also of colleagues.
- Personal blog (as an option – own channel on YouTube).
- Active accounts in social networks.

Building a Brand: A Step-by-Step Guide for Entrepreneurs

Speaking of social networks. Today it is perhaps the most powerful and at the same time accessible tool for communication with a wide audience. And the doctor, of course, should carefully monitor his behavior on social networks.

2.    Internet marketing
At the moment, this is the most popular and effective way to promote almost any type of business, and medicine – no exception.

The main types of Internet marketing:
- SEO (Search Engine Optimization) – do not forget about the mobile version of the site or even a separate mobile application.
- SMM (promotion in social networks).
- Contextual advertising (Google Adwords).
- Email-mailing / SMS-mailing / mailing in messengers .
- Content marketing (articles, videos) – some experts even distinguish it as a separate type of marketing.

5 top rules for how doctors should behave on social networks

All these links in the chain should be logically and consistently connected, so it's easier to entrust this not to a few scattered freelancers, but to an internal marketing department or an external marketing agency.

3.    Direct sales
This type of marketing can have many options even within the promotion of one clinic. For example, targeted personal letters or booklets, public medical promotions (for example, measuring pressure in a public place in exchange for an appointment for a consultation), referrals from clinic representatives that are offered in pharmacies or other medical centers, visits by sales managers to patients at home – all this can be attributed to direct sales.

Even if the patient does not immediately buy the services, this type of marketing will perform the lead generation option no less successfully than the same Internet marketing.

4.    Viral marketing
It should be launched not by a clinic representative, but by grateful patients. So first work on the reputation of the institution, and only then there will definitely be an opportunity to realize this type of promotion. People also call it word of mouth.

When a person falls ill, in most cases, he does not just look for a clinic on the Internet, but also consults with relatives and friends about which doctor or clinic they will recommend.

If you have regular clients who are satisfied with the service and the results of treatment, they will definitely recommend the clinic to everyone they know.

Main trends in the service of medical institutions

Of course, you can try to launch viral marketing yourself, but the effect will be far from the same. However, it is still worth doing your bit in the process. For example, give patients after taking a discount coupon for their friends or relatives. Or vice versa – Give patients a discount on follow-up appointments or certain services for referring new clients.

5. Guerrilla Marketing

Just by the name of guerrilla marketing, it becomes clear that this is the most cunning and semi-hidden form of advertising. These are non-standard ideas with a minimum budget – from writing a pointer to the clinic on the pavement to launching a viral video on social networks with indirect advertising of the institution, which will gain thousands of reposts just for its creativity.

By the way, many experts refer to viral marketing (aka word of mouth) from the previous paragraph as guerrilla marketing, but we still consider guerrilla promotion to be a broader concept.

6.    Local advertising
We are talking about advertising in regional media (city newspapers, radio stations, local TV channels), city Internet forums and groups in social networks, etc.

This type of advertising often requires even more capital investment than other types of marketing, but the effect of it in our time does not always reach expectations, so carefully consider whether the game is worth the candle. If your clinic is focused exclusively on a specific city or region, then it might be worth it.

7.    Outdoor advertising
Again, it makes sense to use only for small, urban scale clinics and only as an aid. And then – some marketers believe that this method gives the medical business only brand recognition among city residents, but does not lead to lead generation.

Follow us on Instagram!

Although if you use banners or billboards as signs on the way to the clinic, then their effectiveness will undoubtedly be very high.

Obviously, nowadays there are more and less effective types of marketing to promote medical institutions. However, it often turns out that you need to try everything, because in each individual case, the effect can bring exactly the method that was least expected.

Furthermore, it is often not just one type of marketing that brings the maximum benefit, but a combination of them. So test all possible methods and choose which types of marketing are right for your clinic!