Sea and sun, business dating and networking – all these key components of the high-level event were inherent in the recently held IV international forum Viora Beauty Boss. This is an annual event in the beauty industry for managers and owners of the "beautiful business" from the CIS countries was held under the auspices of the Israeli cosmetic brand Viora. The participants of the forum got not only the opportunity to exchange experiences, discuss important issues of managing beauty companies, but also have a good rest. Read more about the event at estet-portal.com.
Beauty industry and fashion ideas: why the style of the manager and staff is important
This year Viora gathered its clients, partners and friends for four days – from 26 to 30 September. The forum was held at the luxurious Maxx Royal Belek Golf Resort, located in a prestigious resort in the Turkish province of Antalya. 150 business leaders from ten countries met to discuss trends in the beauty industry and exchange experience in company and personnel management. Among the participants were colleagues from Russia, Ukraine, Kazakhstan, Belarus, Armenia, Israel and other countries of the world.
The general director of the AlfaSpa company addressed the forum participants with a welcoming speech. (official distributor of the Viora brand in Russia) Natalia Glazko and Viora representative, commercial director for sales in Eastern Europe and Arab countries Katya Levit.
"We set ourselves the task of creating a relaxed and comfortable atmosphere for business communication and at the same time attracting as experts not only specialists from the beauty industry, but also from the related fashion industry," said Katya Levit. “At the same time, we, like at previous forums, focused on a deep intensive on generating ideas, finding problem areas and ways to solve them, as well as establishing useful professional contacts.”
To demonstrate in practice the importance of communication between fashion and the beauty industry, the program of the forum, in addition to training seminars and business trainings directly related to the beauty industry, also included master classes from star stylists and fashion TV presenters. Alexander Rogov, Ekaterina Gershuni, Nikolai Ovechkin and Alexei Sukharev told how to competently create the image of a leader and revealed the secrets of a successful boss style.
Fashion experts believe that not only the atmosphere in the salon or clinic is important - fresh renovation, cozy interior and the latest equipment, but also the appearance of doctors and staff.
In their opinion, professionalism and a friendly smile are sometimes not enough to take a key position in the world of the beauty industry, where competition is growing every year. You also need to be stylish - both business leaders and salon employees.
According to the participants of the fashion session, the performance of the star experts was not only a pleasant bonus, but also very useful from a practical point of view. It prepared for an intensive course with leading business coaches and consultants from the CIS countries and Israel.
And the fashion day ended with the V-Oscar awards ceremony. Everything was like in a movie, and even better: "red carpet", cocktail dresses, guest "stars" and gossip photographers! Stars in the beauty business – absolutely everything, so everyone got the award!
Dialogues, meetings, discussions: the business part of the beauty industry forum
For the next two days, forum participants and invited experts discussed the management of beauty companies, the prospects for the development of this business, and many other relevant and important issues.
A well-known Russian spa industry consultant, author of business manuals on the effective promotion of goods and services, Yulia Khodorkovskaya, in her speech spoke about the company's strategy during the crisis, proving that "crisis is the best time for growth."
Stanislav Martynov, a business coach and the only negotiation specialist in Russia certified by the British company Negotiate Ltd., conducted the training "The Art of Negotiation" by Gavin Kennedy technology.
The author of the technology claims that the one "who owns the word, owns the situation." According to the expert, in fact, any communication with clients or employees is a negotiation, and the ability to properly conduct a dialogue is one of the main components in the success of any business.
MBA teacher, Ph.D. in Economics Marina Korsakova gave a lecture on how to make business management effective and effective – lifestyle.
The economic theme was continued by a successful business woman, the founder of the network of luxury beauty salons "MilFay" Elena Termigalieva. Her business intensive "Analysis of the financial result of the salon: work on profitability indicators" helped participants deal with issues related to the financial component of the beauty business.
The business program of the forum was completed by the doctor and owner of the Triaktiv clinic; Natalia Gaidash. Beauty industry experts discussed at the "round table" trends in the development of the aesthetic medicine market and received practical recommendations and advice from an expert.
Full immersion in the world of the beauty industry – distinctive feature of forums from Viora
The rich program of the forum allowed the participants to discuss professional and semi-professional topics as productively as possible. And after the business part, the guests were treated to a final gala dinner and a party with music and dancing.
Harmonious combination of an intensive and interesting business program with social events and exciting recreation - all this annually attracts top leaders in the beauty industry to the Viora forum and makes them want to take part in this landmark event next year.
Participants note that the Viora forum always takes place in a complete immersion in the world of the beauty industry, and beauty awaits them literally in every detail, whether it is a business training or the environment.
This is possible thanks to the efforts of a large number of professionals, including the event industry. Every year they develop the most intense and interesting program that would interest even the best of the best, mega-professionals in the beauty industry.
For reference
Viora has been developing and manufacturing cosmetology equipment for over 10 years and is one of the leaders in the world market of aesthetic medicine. Viora equipment has repeatedly received prestigious awards and has FDA (USA) and CE (Europe) certificates. Viora has the world-renowned multifunctional V platforms for the aesthetic business, as well as a wide range of technologies for the face and body. Official representatives of Viora: in Russia – «AlfaSPA», in Ukraine – "Alfa SPA Development".
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