A woman should be beautiful. The man – strong. Indisputable truth. But that's no reason not to be damn attractive! Men are no longer afraid of beauticians. According to the unique statistics of Estet-portal, 27% of clients of Kyiv beauty parlors are men. By the way, the number of representatives of the stronger sex among the visitors of our Portal is approaching 50%! And this is not surprising.
Throughout the civilized world, a well-groomed appearance is a recognized indicator of a person's success. The main conditions for an attractive appearance of a man – healthy eating, regular exercise and professional care. The most demanded are traditional salon procedures – it is, of course, haircut and manicure. The services of a pedicure master are also in serious demand among the strong half of Ukrainians.
After a working week full of stress, lack of sleep, tension and excitement, traditional gatherings with beer and cigarettes, men prefer spa treatments – massages, baths, scrubs, body wraps – as a kind of healthy relaxation for the body and soul. The main trend of men's fashion – cosmetic procedures for the face.
Men really like relaxation and detox products that have a beneficial effect on the complexion, increase skin elasticity and give a visible rejuvenating effect. Looking good, being the owner of a well-groomed appearance – always pleasant, fashionable and prestigious. Why are some men still afraid of visiting a beautician or spa?
We interviewed men and tried to figure out what is hidden behind male cosmetic phobias. What came of it, read in our material 6 effective tips on how to attract male clients to a beauty salon.
Add a comment