Purchasing jewelry – a very responsible process, because the acquired jewel – this is a thing that is sometimes worn by its owner for decades and is passed down from generation to generation. In this regard, the jewelry should not only be attractive, but also of high quality, and unfortunately, there is a possibility of buying a product that does not meet the second requirement. In this article, we will talk about how to choose the right jewelry store so as not to become a victim of unscrupulous manufacturers and sellers.

How to choose the right jewelry store to buy quality jewelry?

To minimize the risk of such a scam, you should pay attention to the following nuances:

  • Manufacturer's imprint on the product. The presence of this indicates that the work of the jeweler is really of high quality and guarantees compliance with the sample.
  • A jewelry store must have a good reputation and considerable experience. Often, high-quality jewelry is sold in large, specialized stores located in prestigious areas of the city.
  • Ornament placement. If the store sells really high-quality jewelry, the jewelry will be arranged as neatly and correctly as possible – no chaotic combinations, everything is in the strictest order.
  • Jewelry store licenses are freely available along with a list of hallmarks and hallmarks specific to the region in which the jewelry is sold.
  • The fixing of the stones is carefully done from the “inside out” products. This indicates a high class manufacturer. The label must contain all information relating to the product: the name of the company that produced it, the name of the jewelry with its article number, weight, sample and price, as well as the type and characteristics of the insert.
  • Presence of accurate scales and a magnifying glass. The jewelry store must have these devices so that the buyer can verify the quality of the jewelry and its weight.
  • No sharp edges, roughness, cracks, scratches or burrs on jewelry. If the jewelry is of proper quality, the stones must be firmly held in the setting, there can be no gaps and foreign inclusions on the coating.

How can I tell fake gold from a fake in a jewelry store?

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Gold jewelry is not made of pure gold, often silver and copper are also included in the composition – this increases the strength of the product. Professionals know that not pure gold is used to create jewelry, but an alloy, and many unscrupulous jewelers actively use this for their own benefit. In order not to become a victim of fraud in a jewelry store, you should know how to distinguish gold from a fake.

1. Carefully study the tag – it must contain the name of the manufacturer, article number, price per gram and for the entire product. Also, the sample and the stamp of the technical control department must be indicated on the jewelry tag without fail.

2. The sample must be present on the gold jewelry. The sample indicates the content of pure metal in the jewelry. The most popular hallmarks are 585 and 750, which indicate that the jewelry contains 58.5% pure gold and 75%, respectively.

3. The inside of the product must be perfectly even and smooth. It is also a good sign when the logo of the manufacturer is present on the wrong side of the jewelry.

How do I take care of the jewelry so that it retains its original appearance?

If you have gone to a responsible jewelry store and purchased a quality piece of jewelry, do not forget that the piece of jewelry needs proper care. So that your favorite ring, earrings or chain will not cease to please you for many more years, do not forget to follow these rules:

  1. The decoration must be removed when you are about to do any housework. It is also better that the jewel does not come into contact with lotions, creams, perfumes and other cosmetics. If this could not be avoided – rinse the jewelry with clean water and dry it.
  1. Jewellery should be stored in cases or boxes in a dry place. As for jewelry with colored topazes, amethysts, turquoises and pearls, they should be stored in a place completely protected from the sun, as under the influence of solar ultraviolet rays such stones can lose their color intensity. Malachite, amber, pearls and turquoise do not tolerate high humidity.
  1. Jewelry that is dirty or has lost its luster can be washed in a special solution. If the jewelry has become very dirty, its “resuscitation” it is better to entrust an experienced specialist.

Purchase jewelry only in trusted jewelry stores, because a good piece of jewelry will please you for many years and it is definitely worth the money spent on it.

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