Источник красоты для женщин раскрыт: секреты испанской космецевтики от АльфаБьюти»

Everyone knows Alicante simply as a beautiful Spanish city. But it is also a source of beauty for women all over the world. It was here that Cayetano L. Solano Gutierrez opened the research laboratory more than 20 years ago – founder of the cosmeceutical brand SkinClinic, known for its effective products for the face, body and hair. The creators of cosmeceuticals are ready to reveal some secrets for doctors who annually come to get acquainted with the peculiarities of the production and use of SkinClinic preparations. Today estet-portal.com will tell about the visit of AlfaBeauty representatives to Alicante.

In the Heart of the Source of Beauty: Presentation and Training from SkinClinic Founder

Every year, the laboratory hospitably opens its doors for a few days to those who bring the joy of beauty - cosmetologists, beauty business owners and salon managers. This year, Alicante was also visited by a Russian delegation of 14 people, consisting of representatives of AlfaBeauty; (Moscow) and company partners from St. Petersburg and Rostov-on-Don.
On the first working day of the visit, the guests visited the holy of holies of cosmeceutical production - laboratories in Karmado and even met the founder of SkinClinic, Cayetano Gutierrez. The owner of the company personally held a presentation of the brand and a training course on cosmetic products.
After the theoretical part, the guests were waiting for the practice. A certified trainer of the SkinClinic brand, a cosmetologist helped to consolidate the knowledge gained on the main procedures. At the master class, she showed work on four protocols: whitening, lightening, peeling and anti-age. Interestingly, Cayetano Gutierrez personally chose models with corresponding skin problems.

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Brand novelties were used in the lightening and peeling-cleansing protocols:
•    Renewing (cleansing) clay mask with mandelic and AHA acids / Clay Cleancer;
•    antioxidant (brightening) mask-powder with vitamin C (94%) / C-Powder.

These – real know-how in its field, developed on the brand's research and development base using the latest production technologies.
"A visit to the laboratory helped us to see how carefully the entire manufacturing process of preparations is controlled, and master classes opened up new possibilities for using the means known to us in protocols with which we were not familiar," said the owner of the PRana company, doctor Irina Piskunova (Rostov-on-Don).

We were able to take a fresh look at this cosmeceutical line and received information that will help us in the correct selection of drugs for our clients and in the most accurate procedures.

"The training seminar from the founder of the brand was very useful from a professional point of view. Cayetano Gutierrez told how to achieve the maximum effect in the use of SkinClinic cosmeceutical protocols, and now we will teach this to our partners, - the certified trainer of AlfaBeauty shared his impressions. for the SkinClinic brand Sergey Grigoriev. - Master classes of other experts were also very informative. I would especially like to note the speech of Dr. Manuel Asin Yorki, dedicated to the treatment of melasma and the work of cosmetologists in the conditions of modern economic realities.

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SkinClinic Brand Development Perspectives: Bringing Beauty Sources Closer to Consumers

Former President of the Association for the Prevention of Melanoma and the Association for Healthy Aging, specialist in dermatology and trichology, Dr. Manuel Yorki, delivered a speech the day after the factory tour and brand training course. At his master class, he spoke about effective author's developments in the fight against melasma (acquired benign skin pigmentation disorder), even presenting the formulas of acids contained in injectable preparations!
An important round table discussion also took place on the second working day. The Spanish side was represented by the founder of the brand Cayetano Gutierrez and SkinClinic export manager Angela Carrillo, and the Russian side was represented by AlfaBeauty Regional Account Manager; Tatyana Rakhmanchik, owner of the PRana company raquo; (Rostov-on-Don) doctor Irina Piskunova and the head of the company "Eleanta" (St. Petersburg) Elena Vasilyeva.
The participants of the meeting discussed the prospects for the development of the SkinClinic brand in Russia and topical issues that arise when working with products in our country. Delegation «AlfaBeauty» also made wishes, the implementation of which will help solve a number of marketing tasks, including increasing brand awareness in Russia and loyalty to the company's products. In particular, the following sentences were discussed:
•    expand the range of masks,
•    Change the package size of a number of drugs for greater ease of use,
•    

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Cultural program– an important part of visiting Alicante as a source of beauty

After solving business issues, an interesting cultural program awaited the guests. So, during an excursion in Murcia, they saw the main architectural monument of the city - the Cathedral of the Blessed Virgin Mary. The delegation also visited another well-known historical landmark - the fortress of St. Barbara, also known as the fortress of Santa Barbara, which is located on Mount Benacantil in Alicante.

By the way, the first day of the visit coincided with Halloween, and the Russian guests were able to see the Spanish flavor in all its beauty. This holiday in many European countries, including Spain, is celebrated on a grand scale: residents paint their faces, dress in colorful and shiny outfits, and walk the city streets with the whole family.

Representative of the delegation from St. Petersburg Elena Vasilyeva thanked the AlfaBeauty company for the quality organization of the trip and expressed confidence that such events contribute to the promotion of the brand on the Russian market and further strengthen confidence in SkinClinic products.
cooperation with the company and the brand.
"AlfaBeauty" expresses gratitude to all its partners, wishes them high sales and also hopes for further fruitful cooperation and joint trips next year!
other participants of the trip also highly appreciated the level of organization and hospitality of the Spanish colleagues and expressed their desire to continue active cooperation with the company and the brand. expresses gratitude to all its partners, wishes them high sales and also hopes for further fruitful cooperation and joint trips next year!
other participants of the trip also highly appreciated the level of organization and hospitality of the Spanish colleagues and expressed their desire to continue active cooperation with the company and the brand. expresses gratitude to all its partners, wishes them high sales and also hopes for further fruitful cooperation and joint trips next year!

Authorized representative of the cosmeceutical brand SkinClinic  in Russia alpha beauty company, in Ukraine – "Alfa SPA DEVELOPMENT".

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