A good medical services website can (and should) be considered a high-quality lead generation tool. In this age, patients often look for clinics on the Internet. And even when it works word of mouth and the institution are advised by acquaintances, most people will still google the clinic on the Internet.
So the – is the face of the medical business. And if the "face" doesn't look good, it's unlikely that many people will want to entrust their health to you, right?
What should be the correct site of medical services that attracts patients and inspires their trust? Read about it in the article estet-portal.com!
Why does a medical services website require special attention
If the site represents your clinic, then it can not only attract new clients and
Telegram In general, whatever one may say, but without a good medical site today you can't go anywhere.
It's not that easy to create a really cool website for medical services. The healthcare sector has always stood apart, and this even applies to the development and promotion of sites. After all, where can you find a more capricious client than a patient?
Why product distributors benefit from publishing in the media Medical website developers and marketers in the medical business know how difficult it is to balance between Scylla and Charybdis – medical ethics and business interests. After all, without the influx of patients that marketing techniques provide, the business will not survive, but the reputation of the specialists and the clinic should never suffer.
When choosing a developer for a website for medical services or a specialist in optimizing an existing portal, representatives of the medical business need to be especially careful.
What should be on a good medical services website
A good medical services website should be relevant to the needs of the target audience, contain competent content, be easy to use and in no way contain errors.
Promotion of medical sites: main features
Key elements to focus on when designing a medical services website:- Site navigation and structure.
- Page structure.- Design.
- Content.
- Functionality.
Site navigation and structure determines how easy it is for people to use your site. If the patient can find the necessary information in 2-3 clicks, then everything is done correctly. If the process takes longer or contains additional complexity, then you need to redo the site structure.
Therefore, for example, when you come up with names for categories and subcategories on the site, be guided not by your imagination, but by popular search questions from potential users.
You should not go the easy way and copy the names and structure of competing sites. It is possible that their sites are just built with errors.
Typical navigation errors of medical services sites: if the user does not understand how to go to another page, the navigation scheme is incomprehensible to most users, the user needs more than 10-15 seconds to find the information he is interested in or at least a section with it.
Medical business: foundations of development in the modern world The page structure is ideal for medical services sites – landing pages (or regular pages, but made in the style of landings). That is, the pages with services should contain not only their description and price, but also contain benefits and benefits, a call to action, a tempting offer and buttons for generating leads, and, of course, evidence blocks for trust. That is online sales in action. But don't just try to "push"! A call to purchase should be the logical culmination of a well-constructed chain of good content.
However, you need to think over the site in the form of interconnected landing pages from scratch – it would be too difficult and impractical to remake an existing site.
For the same reason, don't experiment with original fonts or fancy identities. Everything that is incomprehensible to most people subconsciously causes anxiety in them. And this is definitely not your goal.
And, of course, it goes without saying that in the photographs the staff should smile and exude confidence, the rooms – be bright and cozy, and photos of patients – do not offend anyone's ethical feelings (photos of operations should definitely not be put if there is blood or any other deterrent factor).
How to sell medical clinic services: working with end customers Content – the harshest part of the health services website. Since it is the content on the topic of medicine and health that has the highest requirements for creation. God forbid you make an expert mistake somewhere! This is an inescapable stain on the reputation. Therefore, it is better to trust content to copywriters with medical education. If the copywriter is competent, but without a specialized education, you can get out of the situation by giving finished articles to doctors for proofreading before publication.
Text layout is also important. "Sheet" text without subheadings, bulleted lists, photographs, or breakout pictures will simply not be read.
Don't forget about
SEO requirements for texts. However, do not overdo it with "pushing" articles with keywords, which in large quantities can make the text completely indigestible for readers. By the way, although the content is medical, it is still worth writing in a fairly simple and understandable language. After all, it will be read by ordinary patients in the first place.
The functionality of medical services sites can be different – depending on how close you want to be to your patients.
You can use the simplest option and create a form on the website for online appointments with doctors. Upon request, the system will generate all available dates and times for an appointment with a concurrent doctor. This is more convenient for patients (the current generation prefers anonymous online communication to phone calls), and for administrators, who are relieved of some of the burden.
And you can go the advanced way and create the option of a personal account of the patient following the example of Western clinics. In the personal account, users registered on the site will be able to view their history of visits to the clinic, clarify the recommendations and prescriptions of the doctor.
By the way, don't forget about the required blocks for any medical site. Placing on the website of the clinic all available documents on the legality of its activities (license, permission from the Ministry of Health, etc.) is a mandatory requirement of the Ministry of Health.
It will never be superfluous to get acquainted with the doctors of the – a story about their seniority and work experience.
Also, another win-win – reviews of grateful patients (only real – it is felt!). This is exactly what inspires confidence in any patient.
To create an excellent site for medical services, you need to clearly