Makeup and clothing stores are like a minefield for many women. Danger lurks literally at every step - the risk of buying a product that does not suit you or a thing that you really do not need at all is very high.
"How did I manage to buy these pearly shadows?", "Why did I spend a lot of money on the eighth little black dress?" - if you have asked yourself such questions more than once after shopping, then , most likely you have become a victim of shopping.
To avoid the pitfalls of the next time you go to the store, work on your mistakes. And our article on estet-portal.com will help you with this.
1. How to avoid the trap of shopaholism and brand mania
2. Shopaholism in action - shop tricks in practice
3. Safe Shopaholism: Test Products Properly
How to avoid the trap of shopaholism and brand mania
It's no secret that we don't buy things - we buy emotions in a bright wrapper. This is where experienced marketers of well-known brands most often catch us.
Expensive celebrity advertising campaigns, chic packaging design, associations with luxury and luxury life — and now we are already giving away the last "stash" for a new Dior or Chanel lipstick. And we do this not because we already need the third lipstick in our cosmetic bag, but because we subconsciously believe that the cherished bottle will bring us at least a little closer to the alluring life in the style of Instagram-girls.
Many famous people are credited with the popular aphorism: "Too often we buy things we don't need with money we don't have, just to impress people we don't like." The exact author is not known, but the main – the message of this catchphrase.
After all, in order to solve a problem, as you know, first you need to honestly admit it to yourself.
If you delve into yourself and realize the real reason that pushes you to shopaholism – You are already on the right path to healing. Passion for shopping – the same psychological mania as addiction to gambling, alcohol or drugs. Only it is not easier to treat, because many people do not even recognize it as a disease.
If your case is not so severe, that you cannot do without the help of a professional psychologist, then try to use our advice and pull yourself out of the quagmire of shopping on your own.
Shopaholism in action — store tricks in practice
Luxury brands can afford the best positioning. Therefore, the more expensive the brand, the closer to the main entrance is the stand with its products.
Add to the rental price the amount spent on the advertising campaign and chic packaging. Now you don't even want to look at the price tag, right?
If your budget is tight, just avoid the center stands without even looking at them. The mass market is usually located at the back of the store.
Brands sell not only products, but also a lifestyle. The combination of sparkling gold and glossy black usually symbolizes wealth – perfume and cosmetics companies love to use it.
They decorate their windows in the same style, which more than doubles the sales! But it's just the right color scheme. Think about it.
Impulsive Buying – straight road to ruin. Learn to bypass at least the simplest and most common pitfalls of marketers and retailers – and you will already save decent money.
Usually, the goods that they want to impose on the buyer, are located near the cash registers and on the end counters. In supermarkets, this is – chewing gums, chocolate bars and snacks. In cosmetics stores – lip balms, hair ties and other small items or discounted items.
While you are standing in line and having nothing to do, you are looking at all this diverse, but not the most necessary assortment, in most cases your hand will automatically reach for something.
The recipe is simple, but proven by more than one generation – write a shopping list and go shopping exclusively with it.
A couple more words about the display of goods. Products are laid out on shelves in a certain sequence – from expensive goods to budget ones.
The most expensive goods are at eye level, that is, the most visible place, and the cheapest – on the bottom shelves. Therefore, a lazy buyer overpays more often than someone who is not too lazy to spend an extra few minutes studying in detail in choosing the right product.
In order to receive a percentage of sales, many sales assistants must meet a plan set by management every month. It usually involves selling stale goods and promoting new products that you will be told about first.
So if you ask a consultant for help in choosing the right remedy, be prepared that you will be offered just such options first. Therefore, take your time with the funds at the checkout – do not be lazy to start by carefully studying its composition.
No one knows the needs of your skin or body better than yourself. The consultant sees you for the first time!
Safe shopaholism: test products the right way
Before we buy something, we try to taste it, right? Moreover, in the case of cosmetics and perfumery, there is always such an opportunity. And this is a smart approach to shopping. Never neglect the opportunity to test the product you like in order to carefully weigh the pros and cons of the purchase.
However, it is imperative to test products correctly, that is, safely:
1. When you ask consultants to prepare testers for you, make sure that sponges and brushes are replaced (the latter, in extreme cases, can at least be disinfected).
2. Try not to test beauty products on weekends. Statistics show that the cleanest units of – on Wednesdays and Fridays. But on Saturdays they have the greatest amount of dirt and bacteria after the "raid" client.
3. Don't trust store lighting. The lighting there is deliberately set to make the reflection seem better (a paradox, but for some reason this rule rarely works in clothing stores). After applying the product, take your own mirror and go to a source of natural light. So you will see the real result and will not be disappointed with the purchase in the future.
4. Check product expiry date. Alas, some sellers sin by trying to sell stale goods to inattentive buyers. It is better to look at the expiration date even on testers. You don’t want to smear your face with some unknown thing for the sake of the stingy store administration, do you?
The most important cure for shopaholism – a busy, eventful life. Then you will not have to subconsciously look for a "surrogate", which becomes an irrepressible passion for shopping. Do you feel like it's "covering"?
It's better to call your friends and ask to meet to keep from shopaholism. Live life to the fullest and be happy!
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