The professional success of doctors working in the field of aesthetic medicine depends on many factors: high medical qualifications, a wide range of cosmetic procedures, the ability to work with patients and the team.
And in order to stay "on top", it is important for cosmetologists to follow the trends in aesthetic medicine: what will be relevant in the near future, what procedures are most in demand among patients, how to attract more audience.
The estet-portal.com team is carefully studying the trends in the modern market of aesthetic medicine. candidate med. Sci., 1st category dermatovenereologist, cosmetologist, specialist in laser technologies Yegor Kolodchenko and the owner of the ST Esthetic clinic of aesthetic medicine, project manager estet-portal.com, organizer of BusinessShot Elena Stoyanova live on Shot Talk.
How will the aesthetic medicine market behave in 2019
According to Yegor Kolodchenko, the market for aesthetic medicine services will grow, but its growth rate will slightly decrease compared to previous years. In general, a steady growth of at least 15-20% is expected.
The undoubted trend of aesthetic medicine in 2019 will be aesthetic gynecology. Every year we see a growing interest in this area.
If not so long ago the topic of aesthetic imperfections of the intimate area was a generally recognized taboo, today the aesthetic medicine market is widely represented by high-quality and effective products aimed at rejuvenating and improving delicate areas.
There is a rapid growth in sales aimed at correcting intimate areas – in fact, a new market is being formed.
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Analyzing future congresses for aesthetic medicine specialists, we note that in almost every of them there is a section of aesthetic gynecology, which confirms the high interest in this area.
Training events for aesthetic medicine professionals: a change of focus
In 2019, the emphasis of training events will change somewhat. If earlier they were made on the safety of procedures and the prevention of possible complications, then in the new year, according to Yegor Kolodchenko, the main topic of discussion will be "how to distinguish yourself, what to do, where to find a client?".
The number of offline events will decrease somewhat – video content is becoming more and more popular.
At the same time, training events are becoming more and more multidisciplinary and large. Much attention in the field of advanced training of doctors will be focused on strict adherence to the protocols of cosmetic procedures and the correct combination of techniques.
Online broadcasting in social networks as an important means of audience engagement
Standardization of processes in the field of aesthetic medicine continues to be the basis for ensuring the quality, effectiveness and safety of cosmetic procedures.
Forecasts for the development of the aesthetic medicine market in 2019: expert opinion
Forecasts for the development of the aesthetic medicine market in 2019 have become the main topic of discussion Elena Stoyanova and Egor Kolodchenko live on January 9.
As always, the conversation Elena and Egor turned out to be incredibly exciting and interesting, touching on topical and even somewhat controversial issues of the modern beauty industry.
In general, more than 1500 viewers joined the live broadcast of the conversation between Elena Stoyanova and Yegor Kolodchenko!
The full version of the live broadcast of "Forecasts for the development of the aesthetic medicine market in 2019" You can watch here.
Thank you for staying with estet-portal.com. Read other interesting articles in the "News" section. You may also be interested in How to Succeed in the Medical Business: Expert Debate
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