Looking at successful and famous people, we often ask ourselves questions: how did they achieve this, what did they have to do to achieve such stunning success? Every successful person has their own secrets to achieving goals. Today we will try to understand which Steve Jobs success rules can be applied in everyday life to change it for the better. Following the story of his triumph, we will see how he achieved his goals and responded to difficulties in his business. How did an adopted boy with no completed education manage to create Apple and Pixar?

The Twelve Rules for Success by Steve Jobs

Steve Jobs loved public speaking, he shared his accumulated knowledge with others. So he managed to develop 12 fundamental rules of a successful person:

  • The most important rule – you only need to do what you love. You will never fully give yourself to the process if what you are doing does not bring you pleasure. This is the only possible way to do quality work, guided only by your desire.
  • Try to find new ways to solve problems. Be a pioneer and discoverer in your business. Try to deviate from the standards of thinking.
  • Whatever you do and whatever you do, do it to the best of your ability. One small victory becomes part of a big success. One small achievement can give you wings and inspire you to do something bigger.
  • Always evaluate the result achieved. Be sure to take the time to do a SWOT analysis. Identify your strengths and weaknesses and work on your shortcomings and failures.
  • Trust your feelings and intuition. Always look for non-standard solutions and bring them to life. Do not hang on thinking for a long time, do not be afraid, just take this step, be decisive. Sometimes procrastination – irreparable loss or step back.
  • Don't aim for a big cause if you haven't overcome the small ones. Always start with simple small tasks, but dream of achieving a big goal. Everything is obvious: from simple to complex, step by step.
  • Keep your finger on the pulse of the field you are in. Always monitor the emergence of the latest technologies and implement them in your activities. Try to make innovations the standard for your field.
  • Everyone (competitors, consumers, partners) will evaluate you only by the results of your work. Therefore, concentrate on getting the result and do your job well. Communicate your competitive advantage to everyone. If people do not know about it, they are unlikely to pay attention to your product.
  • Track the sources of feedback. Be sure to collect information about what people think about your work (or product). Take information from different sources, listen to the opinions of consumers, do not neglect their advice.
  • Try to save your time to create innovations. Learn to delegate 50% of routine work, and keep 50% for yourself, delegate authority. Do not waste your energy on something that someone else can successfully handle, so as not to be distracted from the main goal. Try to make the people who follow you be committed to your interests and work as a "united front"
  • Always admit your defeats. You should not rest on a wrong decision if you have already realized its wrongness. Sometimes you need to find a completely different solution, and not fix old mistakes. Learn from your failures – it's always a rewarding experience.
  • Be sure to study all the time. There is always something that you do not know. Learn from competitors, customers, partners and enemies. Try to always communicate with those people who can show you something new and useful. Learn to love those you don't like. Criticize with reason and only in person.

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