Did you go to the store only for bread, and come home with sweets, a blouse or a new pair of sandals that you could do without?
All these are clever advertising tricks that "force" buyers to purchase more goods. But you need to spend your hard-earned money on the bare necessities.
How to stop "squandering" their income on unnecessary things and where to spend money more wisely? The Internet edition estet-portal.com knows the answer to this question. They he will share with you in this material.
1. Where to spend money: marketing tricks that everyone should know
2. How to protect yourself from the temptation to buy unnecessary things in the supermarket
3. How to stop spending money on unnecessary things in boutiques
Where to Spend Money: Marketing Tricks Everyone Should Know
Of course, stores are interested in people buying more. That is why PR managers resort to special manipulations to influence buyers. They do it especially actively during the crisis, when there is a significant decline in sales.
Find out what popular marketing ploys are:
• 50% discount or gift with purchase – often, looking at such goods, a person succumbs to a trick and buys them, although in fact he does not need them;
• the buyer, having tried a piece of a certain product at a tasting, will buy it in 90% of cases;
• Products that cost more than their alternatives are placed on shelves at eye level;
Often, stale items are hidden under discounted goods or gifts for purchase. And if the buyer purchases them, then the owner of the store will benefit from this, because he will receive income from the purchased goods, albeit a small one.
• dairy and bread products are always located at the end of the supermarket. This location is due to the fact that these are essential products. And people who go to these departments go through others. At the same time, they do not hold back and put in the cart what they really do not need;
• in some boutiques things are laid out on the tables, even if there is a lot of space around. This is done so that people who do not know where to spend money pick up a thing, feel its softness and pleasantness to the touch, and then make a purchase;
• many supermarkets and malls use eye-friendly lighting and good music. This trick is used to get shoppers to spend a lot of time in stores and therefore buy more.
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How to protect yourself from the temptation to buy unnecessary things in the supermarket
To stop buying unnecessary products and things in supermarkets, follow these recommendations:
• make a list of the products you need and calculate how much money you will need approximately for these purchases;
• always take an amount that does not exceed your limit;
• before you go to the store, be sure to eat, because the products laid out on the shelves will make you feel hungry. And most likely, you will want to remove it by purchasing an unnecessary and harmful product;
Try not to buy a lot of products that have a limited shelf life. According to UN representatives, people in the world throw away a third of food in the trash every day.
• if you plan to buy only bread and milk, don't take the big cart. Otherwise, in addition to these products, you will grab a few more. The best option for small purchases – basket;
• standing in line at the checkout, do not stare at the small goods that lie along it. This is a marketing ploy specifically designed to ensure that people, while waiting for their turn to pay for purchases, purchase a few more goods. To spend your time standing in line, better calculate your expenses.
How to stop spending money on unnecessary things in boutiques
Many people who don't have where to spend their money buy fashionable and expensive things, even if the whole closet is packed to capacity. But it’s not a fact that at least once the buyer will wear them.
Therefore, here are some tips on how to wean yourself from unnecessary purchases:
• if you are in doubt about whether you need a certain thing, don't buy it yet.Think carefully for 1-2 days, and then just make a decision. As practice shows, a person refuses to buy already on the second day;
• discounts – This is mostly a marketing ploy. They do not mean that you need to urgently buy this or that thing. In most cases, goods of dubious quality are sold at discount prices. Therefore, if in stores or on websites selling clothes, you saw the inscription “seasonal discounts – 50% » do not fall for it, especially if you do not need this or that thing;
If shopping – this is the stress reliever for you, find a great alternative. Walking in the park, meeting with friends, going to the gym and other entertainment – this is what you need.
• don't buy what is fashionable. After all, it may not always suit you. When looking at a fashionable novelty, think carefully about whether it suits you by the color of your hair and eyes, as well as by your figure.
Don't be fooled by the sly tricks of PR managers. When going to the store, write lists and buy only on them. Don't "squander" their hard earned money for useless things.
And if you don't know where to spend money correctly, take the advice of successful people: put aside part of your salary for expensive and necessary purchases, be it a refrigerator, a car, an apartment, or put it on a deposit.
Also it is better to spend money on travel. After all, they are much more useful than unnecessary knick-knacks and "rags". Being in one or another country, you expand your horizons, get acquainted with the culture and traditions of different countries, and also communicate with interesting personalities, which material benefits cannot give you.
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